REAL ESTATE & RESTORATION Rockstars 24 MARCH 2025 | INTHEVUE.COM THE PROS to Know - TURNER LAND TITLE & ESCROW SERVICES, LLC Title companies and closing agents have a duty to verify identities before and at closing, as fraud in real estate is on the rise. Their role extends beyond preparing closing statements; they spend extensive hours on title examination, curative work, and coordinating all aspects of the transaction. Valid, unexpired government-issued identification is required from buyers and sellers to confirm identities and prevent fraud. Closing agents ensure IDs match attendees and show no signs of tampering. Even when parties are familiar, identity verification remains essential. “Expert title professionals do more than scan public records or Google search property rights,” says Diane Tomb, ALTA’s CEO. With fraud risks high, title insurance is crucial. When asked for ID, don’t be alarmed—it’s about protecting you and your investment. Closing agents work to ensure every transaction is secure and insurable. (*Credit: Some information from Jeremy Yohe, ALTA.) Why is identity verification crucial in real estate transactions, and what role do title companies and closing agents play in preventing fraud? - JAMIE ABELL, THE ABELL TEAM, ARNOLD REALTY GROUP In the world of real estate, top agents know that success isn’t about luck—it’s all about marketing! The 4 Ps of marketing—Product, Place, Price, and Promotion—determine how quickly a home will sell. While you can’t change your home’s location (Place), you do have control over its Price, Product, and Promotion. Consulting with an experienced real estate professional before listing is essential. A knowledgeable agent will help you identify ways to enhance your home’s value while advising against potential pitfalls that could deter buyers. Pricing is another crucial factor. With real estate markets constantly shifting, having an expert who understands local trends and buyer demand is key to setting the right price. This is why you will want an experienced, full-time agent to guide you. Then, last but not least, my favorite- Promotion! As I always say, “Who you list with matters!” In today’s competitive market, you need an agent who knows how to maximize exposure and attract the right buyers. I specialize in targeted marketing, high-quality professional photography (a must!), and a strategic approach to showcasing homes across multiple platforms. Need help getting your home sold? Contact Jaime at 270.703.0007. How do the 4 Ps of marketing influence the success of selling a home, and why is choosing the right real estate agent crucial? If you’re thinking about sprucing up your home, the kitchen and bathrooms are where you’ll get the most bang for your buck. Simple changes like upgrading cabinets, fresh countertops (think granite or quartz), and new flooring can really make these spaces shine. In the bathroom, swapping out old vanities, adding updated fixtures, or even installing some stylish tile can make a huge difference. Don’t forget about paint—warm, neutral tones are trending and can make your home feel more modern. Upgrading the floors is another easy win. Hardwood floors are always a hit, but there are also beautiful and durable vinyl or laminate options that won’t break the bank. And if you want to go the extra mile, finishing extra basement or attic space can really make your home more spacious and valuable. - HOMETOWN DECORATING What are the best home upgrades to increase value and make a big impact?
